The Dum Dum Bullet: Adventures of A Corporate Soldier: Real Life Lessons in Marketing and Advertising

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Non-Fiction

The Dum Dum Bullet – a strange name for a book on advertising. Or, is it? The original Dum Dum bullet dates back to the late nineteenth century. Produced at the Dum Dum ammunition factory near Kolkata, it had an exposed, hollow lead nose which ballooned out on impact.
Come to think of it, advertising is no different. It is soft-nosed, focused on its target and it balloons on impact.
Advertising is all about creating big ideas. ldeas that become part of the popular culture and idiom, changing forever the people’s relationship with a brand or a category.
The power of advertising lies in creating an idea that captures the popular imagination and mints millions – lethal once unleashed, unerring on impact. In fact, quite like the Dum Dum bullet.

ASIN No: 8179915832

ISBN No: 9788179915837

Publisher: Popular Prakashan Pvt. Ltd.

Author Name: Sandeep Goyal

No. Of Pages: 216

Language: English

Cover: Paperback

Year Of Publication: 2010

Weight 0.268 kg
Dimensions 29.14 × 13.97 × 21.59 cm