{"id":27209,"date":"2022-05-30T12:45:19","date_gmt":"2022-05-30T12:45:19","guid":{"rendered":"http:\/\/pp.cta.media\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/"},"modified":"2025-06-13T06:09:54","modified_gmt":"2025-06-13T06:09:54","slug":"the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising","status":"publish","type":"product","link":"https:\/\/popularprakashan.com\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/","title":{"rendered":"The Dum Dum Bullet: Adventures of A Corporate Soldier: Real Life Lessons in Marketing and Advertising &#8211; Sandeep Goyal"},"content":{"rendered":"<p>The Dum Dum Bullet &#8211; a strange name for a book on advertising. Or, is it? The original Dum Dum bullet dates back to the late nineteenth century. Produced at the Dum Dum ammunition factory near Kolkata, it had an exposed, hollow lead nose which ballooned out on impact.<br \/>\nCome to think of it, advertising is no different. It is soft-nosed, focused on its target and it balloons on impact.<br \/>\nAdvertising is all about creating big ideas. ldeas that become part of the popular culture and idiom, changing forever the people&#8217;s relationship with a brand or a category.<br \/>\nThe power of advertising lies in creating an idea that captures the popular imagination and mints millions &#8211; lethal once unleashed, unerring on impact. In fact, quite like the Dum Dum bullet.<\/p>\n<p>ISBN No: 9788179915837<\/p>\n<p>No. Of Pages: 216<\/p>\n<p>Language: English<\/p>\n<p>Cover: Paperback<\/p>\n<p>Year Of Publication: 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and Management<\/p>\n","protected":false},"featured_media":28463,"template":"","meta":[],"product_brand":[],"product_cat":[126],"product_tag":[],"class_list":{"0":"post-27209","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing-and-management","9":"first","10":"instock","11":"sale","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Dum Dum Bullet: Adventures of A Corporate Soldier: Real Life Lessons in Marketing and Advertising - Sandeep Goyal - Popular Prakashan | English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularprakashan.com\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dum Dum Bullet: Adventures of A Corporate Soldier: Real Life Lessons in Marketing and Advertising - Sandeep Goyal - Popular Prakashan | English\" \/>\n<meta property=\"og:description\" content=\"Marketing and Management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popularprakashan.com\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Popular Prakashan | English\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T06:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popularprakashan.com\/en\/\/wp-content\/uploads\/2022\/05\/BOOK_0069_Dum-Dum-Bullet-front-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/popularprakashan.com\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/\",\"url\":\"https:\/\/popularprakashan.com\/en\/product\/the-dum-dum-bullet-adventures-of-a-corporate-soldier-real-life-lessons-in-marketing-and-advertising\/\",\"name\":\"The Dum Dum Bullet: Adventures of A Corporate Soldier: Real Life Lessons in Marketing and Advertising - 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